KFC has launched a campaign for its 2015 menu by leveraging the power of video instead of going for star power.
With the theme of “Love”, the campaign kicked off with a TVC featuring one of the judges of the Chinese cooking reality show MasterChef China Steven Liu to introduce its eight new products.
As the second wave of promotion, the brand has launched a four-chapter micro-film, resonating with the audience by relating different flavours to different types of love and recalling how closely food impacts and reflects relationships in our lives at their funniest and sometimes most poignant moments.
Agency: Ogilvy & Mather Shanghai
Creative Director: Liu Cheliang
Copywriter: Gui Ming
TV Producer: Tommy Pang
Senior Account Director: Robin Wang
Senior Account Executive: Lankki Li