KFC China, working with McCann Worldgroup Shanghai, has launched “mojito girl”, a non-alcoholic cocktail created to appeal to Chinese youth this summer.
McCann Shanghai has partnered with well-known Japanese director, Tsuyoshi Taniyama to produce a video ad. The team has also invited Xing Lu (Ruka), who is popular amongst Chinese youth, to star in the film.
“Every cocktail has its own personality”, said Sally Lee, group dreative director of McCann Shanghai. “Hence, we have created this cute and chic character who exudes a little bit of playfulness and goofiness.”
This summer, KFC China and the agency have decided to use the ‘stream of consciousness’ technique to portray the thoughts and feelings of a Generation Z girl, with a focus on how they can have a great time without consuming alcohol.
“We are extremely pleased with McCann Worldgroup Shanghai and hope to work closely with the team to develop more innovative ways to communicate with our audience,” said Jasmine Yang, senior marketing director of KFC.
The campaign will run on digital platforms, including WeChat and Weibo, throughout the summer.
CCO: Ng Tian It
GCD: Sally Lee
ACD: Lin Zhou
SAD: Sissi Chen
Agency producer: Betty Kao
Head of Planning: Laura Liang
Digital Planning Manager: Cui Sybil
Senior Creative Planner: Alexia Yuan
GAD: Giovanna Chan
AAD: Jojo Shen
SAE: Solon Mok
Film director: Tuyoshi Taniyama
Production house: Geek Pictures