Key tips to ace your communications in 2021

This post is sponsored by Truth Communications.

The impact of 2020

2020, with the ongoing COVID-19 pandemic, substantially impacted the communications landscape. Dozens of mainstream media outlets shuttered, while more niche digital portals continued to sprout in their wake.

Meanwhile, more Malaysians were spending more time than ever on social media – with 81% of Malaysians active on social media, spending an average of three hours daily on social platforms.

Simultaneously influencers and key opinion leaders (KOLs) rose in prominence across 2020.

If you are looking for tips to ace your brand’s communications this year, here are some essential tips to guide you on your way.

1. Holistic communications

If you’re still stuck in conventional PR it’s time for a change, and quick. With such an intrinsically linked industry, and with audiences now consuming content from a variety of sources, the boundaries for PR have almost disappeared altogether. 

Any platform that is able to influence thought and action is the new playground, be it mainstream, influencers, blogs, social media communities and online platforms.

You must be ready to create and roll out content across conventional mainstream media, while also having plans that leverage on the growing importance of social, digital and KOLs. 

New platforms sprout up fast and it’s the PR practitioner’s responsibility to keep ahead of the curve. From the recent TikTok craze, the world is now moving towards an exclusive invite-only platform – Clubhouse. Focusing on any one platform alone leaves you with an incomplete campaign, and one that has missed out on substantial portions of the audience. As they say, you snooze you lose.

2. Creative and homogeneous content

But it won’t be enough simply having content on all platforms. As more brands press for awareness, and with more content directly reaching consumers, the media and the public have become inundated with stories of a similar nature.

Content is no longer king, creative content has dethroned it. The right angle that sets your story apart – and makes it relevant to audiences – will be the key to a successful and impactful campaign in 2021.

3. Heart and soul

More importantly, not only must your messaging be consistent and jive across platforms – your messages must have true heart and soul. 

In an age where consumers are increasingly concerned and enticed by brand personality and principles, it is vital for a brand to efficiently and effectively establish a sense of identity across its messaging. A message that truly resonates and connects with audiences is a must. Authenticity of content is also important as consumers become bolder and more discerning.

Finding an agency that works for you

If you are looking for an agency that can harness these skills, and deliver a highly successful campaign, then Truth Communications is the agency you are looking for.

Truth Communications specialises in creating compelling content that works across conventional media touch-points, digital and social media – which has garnered national and international recognition for exemplary and innovative work across a variety of sectors, including telco, FMCG, fintech, fashion and luxury goods, and more.

Truth Communications specialises in:

  • Public relations.
  • Digital content creation.
  • Social media campaign and account management.
  • Influencer marketing and management.
  • Photography and videography.
  • Graphic design.

To learn how Truth Communications can help increase your brand presence and build brand affinity contact:

Andora Fredericks, managing director, Truth Communications