Ketchum appoints Prince Zhang as CEO to bolster Greater China leadership

Communications consultancies Ketchum has appointed Prince Zhang as CEO to lead the Ketchum Greater China senior leadership team and oversee the firm’s offices in Beijing, Shanghai and Hong Kong.

With an 18-year career in China’s digital marketing field, Zhang most recently served as chief digital officer for IPG Mediabrands. Previous roles include deputy general manager at Hylink, vertical sales director for Google, business development director for CNBC Asia Pacific, and account director at Viacom. He also held positions at Yahoo, Sohu and PepsiCo. Zhang earned his MBA from Tongji University in 2005.

"I am eager to partner with the Greater China leadership team to take the firm to the next level in the market," said Zhang. "As a passionate evangelist for digital marketing and communications, I think Ketchum’s recent evolution to a communications consultancy provides a tremendous opportunity for me to help Ketchum Greater China fully realise its potential as a digitally focused, integrated firm."

Based in Shanghai, Zhang reports to Esty Pujadas, partner and president of Asia-Pacific, Middle East, Africa and Latin America for Ketchum.

“Zhang has extensive experience in digital innovation, agency development and entrepreneurship, making him the right leader to take the helm in the Chinese market,” commented Pujadas.

“China is a ‘social first’ market, leading the world with its fast progression from social content to e-commerce and massive advancement in data and technology platforms. Our growth in the market is tied to our transformation into a fully integrated marketing firm rooted in digital communications and commerce with specialisation in growth sectors like automotive, food and beverage, technology, travel and hospitality, consumer packaged goods and retail.”

Zhang joins recent hire Eunice Wong, who assumed the role of chief growth officer for Ketchum Greater China in March. Wong’s responsibilities include leading key client engagements across Greater China, as well as growing Ketchum’s business in China to help meet clients’ continually evolving needs.

Wong, who reports to Pujadas, joined Ketchum from McCann & Spencer, where she served as chief strategist and head of business development. Her rich experience includes top marketing roles at Touchmedia, Pizza Hut, PPCW and Citicorp. She has also led marketing & communication strategies for brands like McDonald’s, P&G, L’Oreal and HSBC while working at advertising and public relations agencies across Greater China and APAC.

Zhang and Wong are supported by the Greater China leadership team including Tiffany Hu, senior vice president and director, Shanghai, and Simeon Mellalieu, partner and director of client development, Asia Pacific.