The trend of virtual reality (VR) is sweeping across the global, the beauty brands are no exception.
British beauty brand Charlotte Tilbury has launched an innovative virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss.
It is the latest element in an extensive global campaign from the well-known makeup artist celebrating the launch of her much heralded debut fragrance, Scent of a Dream.
The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner.
The video was shot by using the new and widely acclaimed Nokia OZO camera. The fully immersive experience can be viewed on VR headsets, while mobile and desktop users can access a bespoke version of the experience via the Facebook and YouTube apps.
Consumers and Charlotte Tilbury fans will also be able to interact with the experience in store, with more rolling out across stores in the US and UK later in September.