Karena Lam tastes sustainability in Nespresso coffee

Nespresso Hong Kong has brought Hong Kong’s actress and singer, Karena Lam(林嘉欣), in a kick-off video to launch its latest recycling campaign.

To highlight the brand’s commitment in sustainability, the brand has collaborated with agency Flare Communications to tap Lam for video promos as part of its new recycling campaign.

With the hashtag #TheCapsuleJourney, the brand hopes to further educate consumers about the Nespresso recycling value chain and the brand’s global and local sustainability commitments. A range of promotions will be introduced to encourage Hong Kong Club Members to recycle their used capsules and improve sustainability.

Nespresso Roger Staeheli, country manager of Hong Kong Nespresso S.A, said: “We are dedicated to reaching both global and Hong Kong targets for recycling and sustainability, and have developed a new communications plan to encourage Hong Kong Club Members to recycle their used capsules.”

The video is published on YouTube and the brand’s Facebook page.


Client: Nespresso Hong Kong
Agency: Flare Communications
Video production: Arctic

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