Nespresso Hong Kong has brought Hong Kong’sÂ actress and singer,Â Karena Lam(æž—å˜‰æ¬£), in a kick-off video to launchÂ itsÂ latest recycling campaign.
To highlight the brand’s commitment in sustainability, the brand has collaborated with agency Flare CommunicationsÂ to tap LamÂ for video promos as part of its newÂ recycling campaign.
With the hashtag #TheCapsuleJourney, the brand hopes to further educate consumers about the Nespresso recycling value chain and the brandâ€™s global and local sustainability commitments. A range of promotions will be introduced to encourage Hong Kong Club Members to recycle their used capsules and improve sustainability.
Nespresso Roger Staeheli, countryÂ manager of Hong Kong Nespresso S.A, said: “We are dedicated to reaching both global and Hong Kong targets for recycling and sustainability, and have developed a new communications plan to encourage Hong Kong Club Members to recycle their used capsules.”
The videoÂ is published on YouTube and the brand’s Facebook page.
Client: Nespresso Hong Kong
Agency: Flare Communications
Video production: Arctic