The Outdoor Media Advocacy Group (OMAG) announced that Kantar Media will be releasing a nationwide advertising expenditure report for out-of-home this month.
The initial report will feature billboards in selected national roads, central business districts, major commercial establishments and transit hubs in key cities in Luzon, Visayas and Mindanao.
The locations in the study include Metro Manila, Bulacan, Pampanga, Metro Cebu, Bacolod, Iloilo, Davao, Cagayan de Oro and General Santos. OMAG comments that “it is time advertisers get a better sense of the true state of the OOH industry.”
“The coming Kantar report is a truly positive development for OOH in the Philippines, and we are glad to be able to announce this during the AdSummit,” said OMAG President Darmo Castillo, general manager of local OOH company HDI.
(Photo R to L : Kantar Media’s Gabs Buluran, OMAG’s Bing Kimpo and SCMI’s Eric Barrera)