Kantar has appointed Pablo Gomez (pictured) as its new chief digital officer, covering Southeast Asia, North Asia and the Pacific. He was previously the regional head of media at Kantar, based in Singapore.
In his new role, Gomez will be responsible for driving digital capability throughout Kantar and helping clients gain competitive advantage through new technology-driven advances. Prior to joining Kantar, he was with IPG Mediabrands. Helming the role of regional communications planning director for APAC, Gomez was responsible for the strategy and comms planning for regional clients including J&J, Cerebos-Suntory, Exxon Mobile and Coca-Cola. Before IPG Mediabrands, he worked for Millward Brown in Spain and London from 2003 to 2011.
Adrian Gonzalez, CEO for Kantar in the region said Gomez’s principle remit will be to drive digital capability throughout Kantar, by strengthening its digital knowledge, solutions and talent throughout the company. “We need to be digital-first in everything we do in order to help our clients succeed and win in their connected environments. Central to this is also further developing our many partnerships with tech and data companies in the region,” he added.
The news of Gomez’s promotion comes not long after Kantar consolidated all its brands under its wing. It also launched the Kantar Marketplace,a new global on-demand research and insights store. Kantar also has a new brand guidance system that integrates validated survey measures with social, search, sales, media, behavioural data to provide actionable insights when needed to optimise brand or campaign performance. The integration of big data, artificial intelligence and analytical capabilities from across the company into one organisation was aimed to unlock deeper insights to fuel business growth.