Kantar Consulting launches retail and shopper practice

Kantar Consulting is launching its retail, sales & shopper practice in Singapore to answer growing demand for Southeast Asia specific support. This will see the agency hire several new members including David Heijkoop as senior director. Heijkoop joins from Friesland Campina, where he served as channel development director for Specialised Nutrition, with a focus on Greater China. Prior to that, Heijkoop led global business development for the global eCommerce business unit.

Marc Delbos also joined as associate director. Delbos spent most of his career at Red Bull, where he served as regional trade marketing lead for Southeast Asia, and Sales Manager for Hong Kong. Delbos brings a wealth of experience in dealing with both Modern Trade and Traditional Trade Channels.

To lead the set-up of the regional practice, Kantar Consulting has attracted Lies Ellison-Davis. Previously at P&G, PepsiCo and retail consultancy Glendinning, Davis spent the last eight years at Friesland Campina, where she held a variety of senior leadership roles, the last of which being global chief commercial officer. Davis joins the team as executive advisor, and will focus on overall strategic direction and key client management.

Stephane Alpern, managing partner, Kantar Consulting Southeast Asia said, “We are very excited to have Lies, Heijkoop and Delbos join the team. Their breadth of client-side experience will help us identify growth opportunities with an omnichannel lens. Combined with our existing 25 brand and marketing consultants, this retail, sales and shopper team will unlock commercial growth opportunities for our clients across marketing and sales, which will give them a lasting competitive advantage in the market.”


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