In partnership with The Walt Disney Company (Southeast Asia), Singapore Press Holdings (SPH) and Citibank Singapore, Kallang Wave Mall celebrated its official opening with a line-up of events in 2015. Kallang Wave is managed by SMRT Alpha, a joint venture between the subsidiaries of SMRT Corporation and NTUC FairPrice.
SMRT worked with Citibank - presenting bank partner of Kallang Wave - to offer exclusive privileges and benefits for groceries, dining and shopping. Meanwhile SMRT and Disney inked a 18-month collaboration to bring Disney into the SMRT public transport, retail and digital networks. Following the inaugural Disney Frozen campaign in November 2014, Kallang Wave will welcome another Disney classic, Cinderella, starting 27 February to 8 April.
Other Disney campaigns in the pipeline include Avengers, featuring immensely popular Marvel comics superheroes like Ironman, Captain America, Hulk and Thor, Inside Out, and the highly-anticipated Star Wars: The Force Awakens.
The official opening of the mall included appearances by Singapore’s greatest athletes Fandi Ahmad, Ang Peng Siong, Vincent Ng and Agnes Lee. The star-studded event also featured Singapore national athletes from the gymnastic and water polo teams.
SMRT president and group CEO, Desmond Kuek (pictured left) said the opening marks an important occasion for SMRT and its partner, NTUC FairPrice.
"Since our soft opening in June 2014, we have welcomed more than 8 million people through our doors. Kallang Wave Mall caters to a broad spectrum of the community including families, youth and seniors," said Kuek.
Tan Kian Chew (pictured right), group CEO of NTUC FairPrice said, “Through the partnership between SMRT and NTUC FairPrice on this project at Kallang, we are confident that this development will drive more traffic and buzz to the area, contributing to its success and vibrancy.”
Here is a look at the event:
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