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K-Pop fever hits Asian Games as female viewership dominates

The Asian Games 2018 closing ceremony is set to feature renowned Korean pop acts from groups such as Super Junior and iKON. This is along with other Indonesian music acts such as Bunga Citra Lestari and local rock band GIGI, event organisers confirmed on social media.

According to a recent Nielsen report, the event’s opening ceremony was dominated by female audience members. With the Asian Games in full force, Indonesians across 11 cities in the nation have been tuning in to catch the action. Driving factors for this finding was likely due to audience enthusiasm in watching the performances of famous artists in the event.

As such, female viewers had a higher rating at 15.1%, compared to male viewers (13%). In terms of age, the audience profile was also dominated by viewers aged 50 years and above, with an 18.8% rating, then by viewers aged 40-49 years with a 15.1% rating.

The report added that usually, sports programs were found to be dominated by male audiences. However, throughout the Asian Games opening ceremony 2018 program, female viewers showed higher index compared to male viewers (107 versus 92).

According to Nielsen, a sense of pride and nationalism of the Indonesians was also reflected in the enthusiasm of the audience when it came to matches involving Indonesian athletes. Out of the three initial soccer matches, the one with the highest rating was that of Indonesia versus Laos with a rating of 9.1% and a share of 37%.

The soccer match between Indonesia and Palestine got 8% rating and 33.2% share; while the Indonesia versus China match got 7.8% and 31.1% rating and share respectively. A similar result was also observed in the Indonesia vs Hong Kong match on 20 August 2018, which also received a rating of 9.4% and a high share of 35.6%.

Another sport which piqued the interest of Indonesians was badminton, with the match between Indonesia and Japan becoming one of the favourites of TV viewers, Nielsen said. This saw the match reaching a rating of 5.5% and a share of 3.6%.

The Nielsen survey was done across 11 cities, namely Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Surakarta, Medan, Palembang, Makassar, Denpasar and Banjarmasin. It found 11 Indonesian TV stations simultaneously broadcasting the opening of the sporting event. The average rating of the Asian Games 2018 opening live broadcast had also reached 14%, which Nielsen said was a “fairly high number”, while reaching 57.2% share.

Most recently, the Asian Games opening ceremony garnered buzz online after Indonesia President Joko Widodo (Jokowi) tickled netizens for his grand entrance, which saw him riding into the stadium with a motorcycle. The grand entrance was coupled together with an entertaining video, which has gone viral online.

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