JWT Asia Pacific has appointed Peter Womersley as CEO of JWT Singapore. He replaces Frank Bauer, who will continue to support the agency’s global growth team.
Womersley (pictured), whose career with the agency spans 14 years in both London and New York, is a seasoned JWT veteran. He joins the Singapore office from JWT London, where he held the concurrent roles of global business director for Shell Lubricants; global business director for Hilti, which provides products, systems and services to the global construction industry; and global business director for HSBC Global Standards.
He also served as WPP Team Army Director, managing WPP’s provision of all marketing requirements for the British Army. Womersley is also international president of JWT Inside, a specialist division of JWT that helps organisations activate their brands. He has managed global employer brand projects for the likes of Deutsche Bank, Diageo, Ferrero, KPMG, Merrill Lynch and Kraft.
“Womersley possesses a unique blend of strategic and leadership qualities that will strengthen J. Walter Thompson’s partnership with clients to develop enduring solutions for their businesses and brands. His strong background in management, both of multinational client accounts and in operations, is an ideal combination for Singapore, which is both an MNC hub and the economic and commercial engine of Southeast Asia," said JWT Asia Pacific CEO Tom Doctoroff.
“Bauer brought a spirit of dynamism and entrepreneurial culture to our Singapore agency, which enjoyed a strong period of growth under his tenure. I wish him the best of luck in his new role,” he added.
In 2012, JWT Asia Pacific appointed Bauer to succeed Angus Fraser as CEO of JWT Singapore following the latter’s retirement in January this year. Bauer joined JWT from German ad agency Scholz & Friends Group. Under Bauer the agency bagged several local clients such as STB and Changi Airport Group.
“I am proud of what our team has accomplished over the past two years, and am confident the momentum of JWT Singapore will continue. I am grateful for having had the opportunity to work with so many wonderful people,” said Bauer.