JWT partners GetCraft to push content marketing to Indonesian clients

J. Walter Thompson (JWT) Indonesia is partnering up with GetCraft, Southeast Asia’s creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and GetCraft aims to deliver fast strategic content production for all clients. This alliance is said to offer clients JWT’s brand strategy and thinking with fast delivery coming from GetCraft’s content creators across Southeast Asia. Chameleon also houses J25, a creative production studio that will be involved in audio and visual creative production and distribution that caters to multiple platforms. Marianne Admardatine, CEO of JWT Indonesia, described 2018 to be a "transformation year" for JWT Indonesia, as it expanded its offering and capabilities to meet the changing marketing needs of clients in the market. "We have grown our business towards brand consulting and this collaboration is one enabler for us to deliver faster content production. 2019 will be an exciting one for us as we have so many great things ahead," Admardatine said. Meanwhile, Harry Deje, managing director of Chameleon, is "highly confident" in leveraging story-crafting capability in producing various types of content. He said that the way brands and companies communicate has been changing. “We are all evolving. Producing highly relevant fast content that delivers the message and moves the audience towards the designated direction in specific timing is crucial and expected by every stakeholder. They are more impactful, they gain instant attention, they are remembered, and they shift perceptions. This collaboration equipped Chameleon in providing creative, fast and proper content production,” he said. Anthony Reza Prasetya, co-founder and CEO of GetCraft Indonesia, said, “Both GetCraft and JWT have the same passion towards content that educates and inspires customers, and I am excited to have this collaboration with JWT Indonesia. We surely believe this will bring out the best of the two entities and strengthen our offerings in the market. This partnership will also open up more opportunities for Indonesia’s content creators.”