J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of-record for Japanese camera manufacturer Nikon.
As the incumbent, J. Walter Thompson retains its duties encompassing Nikon’s corporate website, online campaigns, content creation and social media across the leading imaging industry brand’s portfolio for Asia Pacific, Middle East and Africa. The reappointment also adds Singapore as a new market to the account.
Moving forward, the agency will be partnering with Nikon to optimise the performance of its existing eco-system and content strategy for social media.
The agency said its digital capabilities, category knowledge, regional understanding and experience contributed to the reappointment.
“J. Walter Thompson Hong Kong has been a long-term agency partner in the region. Their partnership has helped us to create meaningful connections with consumers to enable them to find the right solutions for their needs as well as sharing their Nikon stories. We’re pleased to be continuing this journey together,” Hiroki Yamaoka, general manager for international business division, imaging group, Nikon Singapore.
“Nikon is an iconic brand that has been one of our most valued partners for close to a decade,” added Mark Webster, CEO for J. Walter Thompson Hong Kong. “We share their dedication to the craft of photography, and their passion for creativity, innovation, and technology. We very much look forward to continuing this working partnership.”