J. Walter Thompson has appointed Gaurav Lalwani to the role of Asia Pacific business director on the agencyâ€™s Johnson & Johnson portfolio, which includes Listerine and other J&J over-the-counter brands.
The appointment of Lalwani (pictured) reflects the agencyâ€™s expanded remit on J&Jâ€™s Listerine business across the Asia Pacific region. Based in Singapore, Lalwani will head up a new team servicing Listerine across APAC, and will also work with J. Walter Thompsonâ€™s global Listerine team in New York.
Lalwani, who has over 15 years of integrated brand experience across FMCG, prestige skin care, automotive, and the financial services sectors, joins J. Walter Thompson from Leo Burnett Singapore, where he was senior regional director for integrated content on the agencyâ€™s SK-II and P&G fabric care brands across Asia.
He was responsible for launching SK-IIâ€™s #ChangeDestiny platform across Asia, and led the collaboration with Huffington Post and Fitch to take #ChangeDestiny across digital and in-store platforms. Lalwani also led the creation ofÂ the first ever voice-based mobile platform for Tide in India, this drove the brandâ€™s purchase intent, and consumption.
â€śLalwaniÂ is joining the agency after a period of significant growth and his appointment is a reflection of our drive to further strengthen the senior team at JWT. IÂ am thrilled he isÂ joining us as brings a proven track record of leading global businesses and his integrated approach will be of great value to his client portfolio,â€ť Peter Womersley, J. Walter Thompson Singapore CEO said.