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JWT creates global SWAT team

JWT has created a new global task force for generating ideas across the JWT network.

The team will be led by Jean-Louis Roché (pictured)as international head of business development, Alex Pallete as planning director and Facundo Goldaracena as creative director.

The trio hail from Lowe’s Madrid office Lowe Latina, a creative agency created by JWT’s  Fernando Vega-Olmos where Roché was CEO, Pallete chief strategic officer and Goldaracena global creative director.

The global task force will report directly to worldwide chairman and CEO of JWT, Bob Jeffrey and creative chairman of continental Europe and Latin America, Fernando Vega-Olmos, and will be based in Madrid.

Commenting on the new structure and hires, Bob Jeffrey said: “In order to make JWT the most successful network in global brand building, the JWT GTF will act as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients.”

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