Jun Xu joins MSL as CEO of Greater China

MSL has appointed Jun Xu as CEO of Greater China. In his new role, he will lead the operations and strategic development of MSL Greater China, while further integrating the agency’s business in accordance with Publicis Groupe’s “the Power of One” strategy.

Xu will report to Michael Lee, Co-CEO of Publicis Groupe Greater China. Xu will also work closely with Guillaume Herbette, CEO of the MSL global network and other senior MSL leaders.

Guillaume Herbette, global CEO of MSL said: “As the MSL leader for Greater China, Jun Xu will play an important role in our global organisation as we work to drive influence and build impact for our clients around the world. His deep knowledge of the region along with experience as both a client and an agency leader give him a valuable perspective to share with our clients.”

An industry veteran, Xu has over three decades of PR experience from both the agency and client side. He joins MSL from Unilever where he was vice president of sustainable business and communications for North Asia (which includes China, Taiwan, Hong Kong, Japan, and Korea). Prior to that, he worked for DuPont for 15 years, with his last position being corporate communications leader, Asia Pacific.

“I started my career on the agency side and couldn’t be happier to return at this pivotal moment for the industry,” said Xu. A pioneering practitioner in China’s PR industry, his career began with Burson-Marsteller in 1993 as the firm’s first local hire in mainland China. He joined the firm in Beijing, later becoming an integral part of the team in Shanghai, and also completed extensive assignments in Hong Kong, Singapore, and Sydney.

Michael Lee said, “Jun is a second-to-none master when it comes to building brands and reputation. It is great to have him on our team to further elevate MSL’s presence as the most trust-worthy business partner for our clients at a local and global level.”