JTC has appointed VML Singapore as its lead agency to handle its professional research services to gain customer insights. The appointment is for a period of 12 months and runs from December 2016 to November 2017.
“We have worked with JTC in the past and are delighted to see them confirming their trust in our work. We are definitely looking forward to grow our relationship with clients who rely on a data-driven approach to acquire actionable intelligence on their consumers,” Tripti Lochan, chief executive officer, VML Southeast Asia and India, said.
JTC is an industrial landlord which claims to spearhead the planning, promotion and development of Singapore’s dynamic industrial landscape. It was founder in 1968 and played a role in Singapore’s economic development journey through the development of land and space to support the transformation of industries and create jobs.
In 2012, JTC appointed Mandate Advertising International as its ad agency. This was for a period of two years beginning 19 January 2013. The agency was tasked to plan and execute advertising campaigns and design and produce a range of collateral and other related works in line with those campaigns.