Property group looks for personality in publishing venture

Property firm Jones Lang LaSalle has unveiled a new coffee table book Living, offering insights and tips about creating the perfect home.The 60-page edition features topics on home decoration, food and lifestyle from contributors including restaurateur Bonnae Gokson, Heather & Marc founder Wendy Siu and St Betty restaurant head chef Shane Osborn.Anne-Marie Sage, regional director and head of residential leasing and relocation services at Jones Lang LaSalle, said the objective for launching the book is to present the services and the firm’s personality of Jones Lang LaSalle in a creative way for residential leasing and relocation services.“We chose to publish this book because despite the advent of e-magazines and online sites, a hard copy book is still a better presentation tool and is the most effective way to convey our key messages,” Sage added.Living has distribution at over 4,000 outlets, coffee shops, schools, medical centers and restaurants.