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Johnson & Johnson Baby names AKQA as digital agency

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Johnson & Johnson has appointed AKQA as agency of record to handle their Baby products account in China.AKQA will be working on a range of briefs and be responsible for developing the digital strategy, creative direction, and technology implementation as well as social media planning.Richa Goswami, Asia Pacific head of digital at Johnson & Johnson, said: “We are excited to be working together with AKQA. They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.”AKQA managing director David Miller said: “Building on our global healthcare experience, we’re delighted to have been selected by Johnson & Johnson Baby."We look forward to working with them on the evolution of their brand communications, and the growth of their business in China.”

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