Johnson & Johnson Baby names AKQA as digital agency

Johnson & Johnson has appointed AKQA as agency of record to handle their Baby products account in China.

AKQA will be working on a range of briefs and be responsible for developing the digital strategy, creative direction, and technology implementation as well as social media planning.

Richa Goswami, Asia Pacific head of digital at Johnson & Johnson, said: “We are excited to be working together with AKQA. They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.”

AKQA managing director David Miller said: “Building on our global healthcare experience, we’re delighted to have been selected by Johnson & Johnson Baby.

"We look forward to working with them on the evolution of their brand communications, and the growth of their business in China.”