JLL picks digital agency to manage SEO duties across 4 APAC markets

JLL Asia Pacific has appointed digital and data agency Artefact Asia Pacific to manage SEO duties for a period of six months across Singapore, Hong Kong, Australia and India. The appointment follows a pitch held in May this year involving the local JLL team and its regional Centre of Excellence based in Singapore.

Artefact will support JLL across the four markets to increase its online visibility through SEO initiatives. According to a spokesperson for Artefact, JLL is focusing more on digital marketing as an acquisition channel and its key objective is to leverage on organic rankings to drive incremental business. Having already partnered with JLL in China, the company felt Artefact would be a good match for this assignment due to its outstanding track records in the region, its data-driven approach as well as the agency's geographical coverage in Asia Pacific and local markets understanding, the spokesperson added.

Sandeep Yadla, regional head of SEO, JLL Asia Pacific said it is looking for a partner who can help to scale its website optimisation efforts across the region and deliver an ultimate website experience to both its clients and end users. "We believe Artefact is the right choice for us due to their approach as ‘marketing engineers' and we plan to extend this partnership further," he said.

"We are extremely delighted to start this journey with the JLL APAC team as we feel our methodology and our tagline ‘Value by data’ match with the path and direction that JLL is taking," Elena Mirandola, MD, Southeast Asia and Australia at Artefact Global added.

Founded in 2015 and headquartered in France, the agency aims to be a one-stop shop for CMOs. According to Artefact, Southeast Asia is an important market for the agency and its global clients also have a strong footprint in Asia Pacific countries such as Singapore and Hong Kong. As such, expanding into the Asia Pacific region will help them service clients better. The agency specialises in precision marketing, analytics and eCommerce, and among its list of clients include Accor Hotels, Air France, Allianz, Hertz, Lagardere, Danone and Samsung.

To strengthen its business in precision marketing and performance advertising, Artefact appointed Stanislas Albin (pictured below) to the newly created role of media director. He relocated from Paris to Singapore this month to drive the strategy of the agency's new clients in Southeast Asia. Albin reports to Mirandola and he told Marketing that Artefact's positioning at the intersection between data, technology and media activation is very unique in the market.

"Furthermore, what helped us succeed so far is our role as an extension of the client’s marketing team as opposed to being just media executors: we do help large organisations not only in managing their media but we support them in building internal capabilities and training their in-house teams. The model is changing and clients demand transparency and full understanding," he said.

According to the agency's spokesperson, Artefact aims to hire additional six employees by the end of 2019 across media and data consulting.

(Read also: Real estate firm JLL aims to take storytelling to new heights with 9-part docuseries)