JKR Singapore is winding down operations on 30 April, about seven years after it first launched in Singapore. Currently, there are less than 10 individuals in the Singapore office, which is run by strategic lead Katie Ewer, creative lead Alex Boulware, and client lead Anjali Vasudevan. The arrangement came after Intan Mokhnar left her MD role at JKR Singapore last November.
CEO Guy Lambert confirmed the move to Marketing, adding that it was "a collective decision" made with the Singapore team. "We decided it was the right path to take based on the future growth of JKR globally. We will now be focusing our attention in the region on China and other global markets where our clients need us most," he added. Moving forward, the team in Shanghai will handle global clients such as Kraft Heinz, Unilever and Mars.
Southeast Asia will remain an open door as we continue to focus our efforts where our clients need us most in the future.
Among the list of clients that JKR Singapore has worked on are Mamee Double-Decker, CE LA VI, Circles.Life, Tiger Beer, high net worth insurance brand Opus by Prudential, and Indonesian fashion start-up Sorabel. "We are incredibly proud of what the team have achieved over the past seven years. They have also done a great job building a voice for creativity in the region," Lambert said, adding that these included speaking at industry events and contributing viewpoints and opinion pieces to the press.
JKR was founded by Joe Jones, Andy Knowles and Ian Ritchie in London in 1990. Aside from Shanghai, it also has an office in New York which was founded in 2011.
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