Jewel Changi Airport has appointed JCDecaux Singapore as the exclusive advertising concessionaire for its space, tasked to manage advertising sites. This also allows brands to tap on these sites to communicate with both international travellers and local shoppers across multiple touchpoints.
JCDecaux looks to offer advertisers a selection of media formats in this unique retail and lifestyle destination to target audiences drawn to Jewel’s centrepiece attractions, entertainment, shopping and dining offerings. Placed in close proximity to retail stores, the media sites aim to capture the attention of shoppers prior to purchase. This is in a bid to reach out to families, business executives and residents from the vicinity, millennials, Gen Z consumers and travellers passing through Changi Airport.
The digital advertising network comprises 19 digital faces from basement one to level three, which are dynamic content enabled for creative campaigns utilising live feeds. Strategically located static media sites also look to provide advertisers “full visibility” from day to night. These include two light boxes on level one close to the mall’s luxury and fashion stores as well as a pair of double-sided backlit pillars at basement two near health & beauty stores and dining options. Adding to the media mix are cinema spots at the 11-screen Shaw Theatres cineplex also located at basement two. JCDecaux did not disclose the amount of the partnership.
Evlyn Yang, managing director of JCDecaux Singapore said JCDecaux’s media offerings at Jewel Changi Airport hopes to enhance the visitor experience as it looks to offer innovative advertising solutions connecting brands with target audiences in a manner that is “dynamic, engaging and entertaining”.
“We are pleased to deepen our partnership with Changi Airport Group and CapitaLand at Jewel Changi Airport, having enjoyed close working relationships with both organisations for almost a decade now,” she added.
“We are pleased to partner JCDecaux, the market leader in out-of-home advertising. With their extensive experience in premium mallscape advertising, we are confident of their ability to augment the environment in Jewel whilst offering a premium platform for advertisers,” Hung Jean, CEO of Jewel Changi Airport Development said.
Earlier this month, Manulife Singapore secured naming rights to the Sky Nets attraction at Jewel Changi Airport (Jewel). Named Manulife Sky Nets, the attraction sports two different nets that allow visitors to take a walk or bounce from a height at Jewel’s Canopy Park. According to Manulife, the partnership is a “natural extension” of its overarching focus to be a trusted life insurance partner, and help customers establish long-term active and healthy lifestyle habits.