J. Walter Thompson has tapped former vice president of marketing strategy for Galaxy Entertainment Group in Macau as managing director for its Beijing operation.
Jeffrey Yu joins JWT with a mix of client-side and agency experience, spanning brand consulting, marketing strategy, public relations and digital PR to the role. He succeeds Tammy Sheu, who held the role for more than three and a half years.
Yu spent four years as managing director of Pegasus Communications China, part of Edelman, where he oversaw offices in Shanghai and Beijing.
JWT Asia Pacific CEO Tom Doctoroff described Yu as a that rare leader who will help reinvent the agency’s creative product for a digital age.
“What’s more, his empathy, respect for Chinese culture and natural ebullience will energize our operations and client relationships,” Doctoroff added.
Yu, who reports to Doctoroff, will work closely with Sheu during a one-month handover period to ensure a seamless transition.