JD Sports partners Rocketfuel for digital content, eyes new market expansion

JD Sports Fashion (JD) has picked influencer marketing firm, Rocketfuel Entertainment to help develop digital content for its brand in Malaysia and the region. JD carries brands from Nike, Adidas, New Balance, to our own in-house brands such Pink Soda, Supply and Demand, Brookhaven and Sonneti.A spokesperson from JD said it is now eyeing markets such as Singapore and Thailand and aims to open 25 outlets by end of 2018. Jaclyn Tan (pictured, second from left), senior manager of brand marketing at JD Sports Fashion added that the biggest draw for its customers is the "extensive range of sneakers from multiple brands, including Western Europe exclusives only available in our stores"."We are really energised to see what Rocketfuel can do for us as we see content as a key proposition for the JD brand especially in the digital space," she said.Justin Lim (pictured, third from left), CEO of JD Sports Fashion said, "We believe in content that’s relevant to our target market and the content that will be created by Rocketfuel through this partnership provides us with an outlet to engage with the JD audience on our social platforms.”Talents and content IPs of Rocketfuel have a social media reach of over 36 million in the region with influential personalities in beauty, fashion, lifestyle, automotive and parenting.The British multi-brand sports lifestyle retailer first opened its flagship store in Asia last year at Pavilion Elite Kuala Lumpur. It also launched its latest store at Putrajaya’s IOI City Mall on 28 November 2017. Besides these two stores, JD's other stores are located at Mid Valley Megamall, Sunway Velocity Mall, Sunway Pyramid, AEON Mall Tebrau City (Johor Bahru), with another five stores expected to be launched "very soon."