JCDecaux offers customisable new platforms

OOH advertising company JCDecaux has unveiled its new "Digital Towers" which are located at the arrival immigration halls within Terminal 1 of Singapore Changi Airport.Boasting a height of seven meters, the two towers offer high quality display through nine units of high definition digital screens. In addition, the Digital Towers come with programmable screen rotation, which can be coordinated with customised image reproduction.Bulgari is the first advertiser on the new platform showcasing. The brand is showcasing two of their latest watch series LVCEA, a new woman’s watch line; and Octo, the men’s pillar line.  Launched since 25September 2014, travellers can catch the campaign at Singapore Changi Airport Terminal 1 Arrival Immigration Plaza. The campaign is handled by Zenith Optimedia."These digital landmarks offer maximum campaign visibility to departing, transiting and arriving passengers with a potential reach to 1.5million passengers per month," said the company in a press statement.Ashley Stewart, managing director, JCDecaux Singapore, said: “The Digital Towers are an additional milestone achieved together with Changi Airport Group with the launch of yet another world-first media platform at Singapore Changi Airport."“The Digital Towers add dynamism to the airport environment,” said Ivy Wong, senior vice president, Airside Concessions at Changi Airport Group,“This is a trendsetting and innovative platform that provides a new visual experience for our passengers, and  offers advertisers an novel advertising concept to captivate audiences like never before.”