JCDecaux launches ASPIRE network in Brisbane ahead of 2032 Games

JCDecaux has introduced its ASPIRE network to Brisbane, unveiling a series of architecturally designed, elevated digital portrait screens across six high-traffic locations as the city gears up for the 2032 Olympic and Paralympic Games.

The 8.5-metre structures, designed in collaboration with Australian architecture firm Tzannes, are positioned in suburbs including Fortitude Valley, Teneriffe, East Brisbane, Toowong, Kangaroo Point and Kelvin Grove. JCDecaux said the sites deliver more than 1.8 million weekly impressions, with placements optimised for attention and visibility.

Sam Noble, JCDecaux’s national product director for large format, said the launch reflects Brisbane’s rapid growth and rising profile as a host city for sport, culture and business. “Introducing JCDecaux ASPIRE into Brisbane strengthens how brands can show up in a city that is rapidly evolving. With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity,” he said.

The screens are engineered with stainless-steel cladding and energy-efficient technology. JCDecaux said recent independent eye-tracking research showed that elevated placements significantly improve visibility and engagement, supporting the network’s design focus on standout presence along major arterial routes and entertainment precincts.

The Brisbane rollout builds on JCDecaux’s footprint across the city, which already includes exclusive rights to Queensland Rail, Brisbane City buses and the city’s Small Format contract, extending its reach across 93 per cent of the metro area.