JCDecaux has renewed its advertising concession with Singapore Changi Airport for five more years, from 2018 until 2022. The current concession ends in December 2017.
With the renewal, JCDecaux will expand its footprint in Changi Airport with an enhanced advertising inventory, offering more of its digital media and large format displays. JCDecaux will also extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017. With the addition of Terminal 4, Changi Airport’s passenger capacity will increase to 82 million per year, further strengthening the airport's position as a world leading airhub.
JCDecaux will introduce new landmark media at more strategic locations across all four Terminals, whilst enhancing key media in the existing Terminals 1, 2 and 3. JCDecaux will also introduce digital engagement solutions leveraging the latest technologies which will engage passengers through various digital platforms, including on their mobile devices.
Jean-Charles Decaux, co-chief executive officer of JCDecaux, said: “Since the inception of this contract in 2011, we aimed to build a World Class Media Offer at Changi Airport through a targeted product strategy, launching several “market-first” innovative digital media formats, with the support of Changi Airport Group. Today, Changi Airport’s status as an iconic airport and advertising destination in Asia is firmly established in the minds of advertisers globally and JCDecaux will strive to continue to innovate at one of the World’s best Airports for many years to come.”
Lim Peck Hoon, executive VP of commercial of Changi Airport Group, said: “We are pleased with JCDecaux’s performance at Changi Airport, where they have changed the face of advertising with the introduction of unique new media. We are delighted to continue our partnership with JCDecaux and look forward to them delivering highly innovative advertising experiences at Changi Airport.”