JCDecaux Cityscape has been awarded a five-year contract for ‘full body and interior tram’ advertising by Hong Kong Tramways Limited.
Effective since 1 May 2017, JCDecaux Cityscape is the exclusive advertising agent for the entire fleet of 160 tramcars in Hong Kong.
Emmanuel Vivant, managing director of Hong Kong Tramways, said: “We are excited to expand our decade long partnership with JCDecaux. Given their continuous hard work and dedication, we are confident that they will continue growing the tram body advertising business while providing creative and innovative ideas.”
Jean-Charles Decaux, co-CEO of JCDecaux, said: “For us, it is not only another advertising solution, but also a piece of Hong Kong history and legacy which has been part of the streetscape for over a century. With the support and trust of our partners, the creativity of the brands and the passion of our team, we will continue to innovate and amaze both the Hong Kongers and the tourists to embrace the future with charisma.”
Meanwhile, Hong Kong Tramways handed its tram shelters advertising contract to Cody from POAD starting from this May.