Jack Morton Worldwide has appointed Mark Masterson as its new executive creative director in China, based in the Shanghai office.
As a McCann Worldgroup veteran, he most recently held the role of executive creative director, China at Momentum Worldwide. Masterson has over 20 years of experience in leadership roles across the U.S., Europe and China.
During his time in the industry, Masterson has led a number of offices and worked with brands including Coca-Cola, Anheuser-Busch InBev, Nestlé, Campari Group, and Princess Cruises.
"I’m delighted to be returning to China to join Jack Morton. It’s an exciting agency, with a hugely talented team and a fantastic client roster—for me, it’s the perfect collision of circumstances. It means we have the opportunity to connect brands, creative, and people in truly wonderful and meaningful ways," said Masterson.
Evie Loo, senior vice president and managing director of Jack Morton Worldwide China said: "He is a brand-builder, but also a brilliant brand creator. He will be an invaluable addition to the team and the extraordinary work we create with our clients."
Chief creative officer of Jack Morton Worldwide, Bruce Henderson said: "Mark is known not only as a terrific creative leader, but also as a passionate mentor and builder of creative departments and offerings. His expertise in brand experience and his love of China and Chinese culture make him the perfect choice to lead Jack Morton’s creative growth there."