Fintech company Iqianjin (愛錢進) Internet Finance has re-appointed J. Walter Thompson Beijing for brand and creative duties.
The agency began working with Iqianjin in 2015, creating a brand campaign to highlight its services in a competitive P2P financial services marketplace. In early 2016, the Iqianjin reappointed the agency again to continue building its brand.
After a competitive, three-way pitch, Iqianjin has now signed on again with J. Walter Thompson for 2017. The agency will develop a brand film for TV as well as work that will be published in print and online to promote the concept of P2P financing to a wider audience.
“We are thrilled to continue our journey with Iqianjin. This is a highly ambitious, innovative brand in a very dynamic, new space. We’ve come a long way together over the last two years, and we look forward to taking the brand to the next level,” said Jeffrey Yu, managing director of J. Walter Thompson Beijing.