ITE chooses Saatchis for 5th year running

Singapore’s Institute of Technical Education (ITE) has retained  Saatchi & Saatchi Singapore as its creative agency for the fifth year. The appointment is for a period of two years.Saatchi & Saatchi has been working with ITE for over nearly ten years, first beginning in 2004.The account was handed to the agency following a pitch. The win will see the agency cover both corporate and employer branding campaigns scheduled to run in early 2014. In addition to branding, Saatchi & Saatchi will also manage media buying and planning for the educational institution.Marketing understands that the account is worth more than SG$3 million for the period." The long-term success of this partnership is testament to a great client and agency working relationship. We look forward to reaching more significant milestones on our journey together," Paul Roebuck (pictured), CEO of Saatchi & Saatchi Singapore said.