Isobar marks first major push into Macau

Isobar Hong Kong has landed all social media and digital duties for the City of Dreams hugely successful The House of Dancing Water extravaganza.

The appointment represents Isobar Hong Kong’s first major penetration into the Macau entertainment sector.

Isobar Hong Kong will create and manage social marketing, online campaigns and website development across Hong Kong, Macau, Mainland China and Taiwan.

“It goes without saying that this is a big win for us,” Dwayne Serjeant, managing director of Isobar Hong Kong, said.

The $2 billion House of Dancing Water production has been playing to packed houses since its launch last year and recently reached the 300,000 visitor milestone.

“We are very pleased to have City of Dreams as our client in Macau, and thrilled to be working in one of the world’s most exciting industries,” Serjeant added.

“They are willing to explore new boundaries in marketing.  This business will be very much about creativity, entertainment, and results.”

The agency, which re-branded last year from wwwins Consulting Hong Kong Limited, has been developing its social business for the past two years, with major clients including Mentos, Dolby, Procter & Gamble, and Seoul Metropolitan Government.

Chris Ryan, CEO of Aegis Media Hong Kong said, the Isobar Hong Kong team did an outstanding job on the pitch.

“City of Dreams was looking for quality of leadership, depth of strategic thinking, creative innovation, and an enthusiasm for its show business.  This was very much evident at every stage of the pitch process,” he said.

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