Isobar launches in-housing solution to improve clients' marketing approach

Isobar has launched "Accelerate", an in-housing solution to help clients remodel their marketing approaches on their digital transformation journeys.

Accelerate is hoped to utilise Isobar’s capabilities across marketing, commerce, products and service design, and consultancy offerings to meet a range of client in-housing needs, and enable clients to fast track their in-house capabilities. It can potentially offer them a partnership that can quickly respond to business challenges and deliver custom solutions.

It offers four key services to help clients fast track their in-house capabilities, including...

• Giving turnkey solutions to incubate and bootstrap in-house teams
• Providing expert talent that can extend clients' existing teams to help drive strategic initiatives within organisations.
• Offering consulting services on the processes, training, and insights needed for clients to effectively in-house teams.
• Leveraging Isobar’s accelerators and products to enable businesses to increase velocity on clients in-housing their digital transformation journey.

The global solution will draw from existing resources across Isobar’s 6,500 strong network in the Americas, Europe, the Middle East, Africa, and APAC, and includes Isobar’s global consultants and technologists.

“With our in-housing solution, we offer the best of all worlds, with our teams providing leading, award-winning expertise in driving experience-led transformation powered by creativity, technology, and data," said Sue McCusker, global chief client officer of Isobar.

A specialist team will be deployed on site clients' offices. Isobar has demonstrated the delivery of in-housing projects across global markets, including the global airline trade association IATA in Switzerland, and Gas & Oil company OK a.m.b.a. in Denmark.

“This is an exciting development for us in delivering more strategic value for our clients, leveraging the fantastic talent and vertical experience we have across disciplines. We are truly proud of the impact that we have already created for our clients globally in their transformation journeys with our in-housing solutions and look forward to being a true partner for our clients," commented Prashant Mehta, global head of delivery of Isobar.