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Isobar China names new CEO and CCO

Dentsu Aegis Network’s Isobar China Group has promoted Alvin Huang to fill the CEO role while Chris Chen was appointed to chief creative officer. The appointments will be effective from January 1, 2018.

Huang (pictured left) will take over responsibility for the China market from Jane Lin-Baden, CEO of Isobar APAC, who held the position from 2013 and retained the role following her promotion to APAC CEO in 2016.

In his new role, Huang will expand Isobar’s capabilities and drive business growth in China market. He will report to Phil Teeman, CEO of Dentsu Aegis Network China, and Jane Lin-Baden, CEO of Isobar APAC.

Having been with Isobar since 2004, throughout his 13 years with the agency, Huang has held several executive roles such as managing director of Isobar China Group, managing partner – integrated media of Isobar China Group, and managing director of Isobar’s Shanghai and Beijing office.

In the newly-created CCO role, Chris Chen will integrate and lead the creative teams of Isobar China Group agencies to deliver quality work, develop creative products, offerings and enhance the creative team culture beyond day-to-day client engagements. Chen will report to Huang.

Phil Teeman, CEO of Dentsu Aegis Network China, said: “I’m excited for Alvin and Chris’ promotions. Both of them embody Dentsu Aegis Network’s vision of ‘Innovating the Way Brands are Built’. We have always attached great importance to investing in our internal talent pool and ensuring they are the very best they can be.”

Both Huang and Chen will continue to be based in Shanghai.

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