Isobar boosts creative team in China

Isobar has announced the appointments of Francis Lam as director of creative technology and Wen Louie as group creative director to strengthen the agency’s creative offering and profile across China.

Both Lam and Louie will be based in Shanghai and report to Tim Doherty, chief creative officer for Isobar China.

With a background in computer science and media art, Lam will be responsible for developing digital and interactive ideas from brief to prototype, and prototype to delivery. Prior to joining Isobar, he was interactive creative director of Wieden + Kennedy Shanghai.

Louie (pictured), a copy-based creative with over 15 years of experience was named Adfest Asia Pacific Young Creative of the Year 2003 and Hong Kong’s top-ranked creative 2007. Wen was Senior Group Creative Director at Leo Burnett Shanghai before taking his role at Isobar.

Doherty said it was exciting to have both Lam and Louie joining the Shanghai team.

“They both have impressive track records developing award-winning creative. And with them on board, we’ll be able to raise the quality of our creative product and develop bigger, technologically enabled ideas for our clients that know no limits – ideas that can span geographies and channels and can connect consumers and brands in surprising new ways.”

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