Al-Ishsal Ishak, former senior VP of marketing and promotions at Malaysia Airlines, has joined AirAsia as group head of brand and ancillary income, overlooking duties relating to baggage, seats, F&B, merchandising, in-flight advertising and partnerships. Ishak will be reporting to group CEO Tony Fernandes.
Speaking to A+M, Ishak says he’s gearing up for the rebranding of AirAsia, which will involve the launch of a new mobile app. The app, which is already available on Android and Blackberry, will be officially launched in the following few weeks, together with a newly designed website.
Both the app and website will incorporate the new corporate identity and brand image, featuring better functionality and faster purchasing processes.
“I’m really excited to be a part of this dynamic airline. AirAsia has served the nation for 10 years and now, we are pushing even harder for the next decade to come,” Ishak told A+M.
AirAsia’s rebranding had already begun, starting with the Low Cost Carrier Terminal which now carries the newly enhanced AirAsia logo. “The new logo incorporates black and white colours, which is truly Asian and contemporary,” said Ishak.
This week, AirAsia Japan will launch its new Tokyo Narita-Busan and Tokyo Narita-Seoul Incheon routes, marking the airline’s entrance into the South Korean market.