Isentia has acquired content marketing company King Content in a full acquisition.
Following the purchase, Isentia is acquiring 100% of King Content. Of which, 60% has been paid upfront in cash, the final expected price will be AU$48 million dependent on reaching revenue targets over the next two financial years.
According to a blogpost from Isentia, the acquisition “further diversifies Isentia’s services across owned and earned media” in one of the fastest growing segments of the communications and marketing industries. King Content, which is headquartered in Sydney also has offices in Singapore, Hong Kong, Melbourne London and New York.
CEO and managing director of Isentia, John Croll (pictured) said King Content has a lot of similarities to Isentia, with both being Australian-born businesses that have “become a world leader in a dynamic and exciting industry with a total focus on the client and their needs, providing comprehensive and fully supported content solutions.”
“This acquisition provides a great fit for our existing clients, with further opportunities to extend our relationships into the marketing channel and access new clients across the region and globe,” he added.
A spokesperson from Isentia also told Marketing that the acquisition would also help King Content expands to key markets such as China. Meanwhile, content marketing is also an area that is complementary to Isentia's growth plans.
King Content CEO Craig Hodges said “We are delighted to become part of one of the most dynamic public companies in the communications and information space. This gives us the solid base to be able to capitalise on our recent rapid growth, scale the business rapidly and take full advantage of the continuing revolution in corporate content creation and content strategy across the globe.”
Hodges will now be part of Isentia's executive committee and will report to Croll.