iris Worldwide is shifting five of its senior management from its London headquarters to the Singapore and Sydney offices to drive growth in the region.
Creative director Grant Hunter and head of planning Paul Gage will move to Singapore, while joint MD of iris' experiential arm Nico Tuppen will join the Sydney office. This is part of the agency's new regional management structure, which will be effective from May this year.
In addition, Alyssiah Tsui will take up the role of commercial director for APAC & China while Andrew Wilson, who recently joined from BT, will be responsible for talent attraction and retention in his role as head of people for the region. Both will be based in Sydney.
Each will become the regional heads of their discipline across the Asia Pacific offices, reporting jointly into regional CEO's Josh Thompson for APAC and David King for China.
iris Worldwide, which has 17 offices in 10 countries, is decentralising their global management structure to help the agency grow in four key regions - Europe, America, China and Asia.
Ian Millner, CEO and founder(pictured) of iris Worldwide said, "The new regional management structure will help us expand more quickly and drive the development of marketing services as we look to establish the agency model of the future which is smarter, faster and more flexible in delivering true integration".
The strategy for growth in Asia includes partnering with local entrepreneurs and developing strategic partnerships with like-minded agencies, Millner told Marketing.
The company's Asia-Pacific footprint includes offices in Delhi, Singapore, Beijing, Shanghai, Sydney and Melbourne.