Chinese online video platform iQIYI Malaysia has come under the spotlight recently after netizens were confused about the logo it used to for is #AnakMalaysia (child of Malaysia) campaign. While iQIYI has since removed the poster from its social media channels, images of the promotional poster circulated online.
Several netizens mistook the logo for "Anal Malaysia" instead of "Anak Malaysia" and some even commented that it took them awhile to realise the letter "K" in the design. The poster became the butt of many jokes, with several netizens in disbelief that it was approved. Since then, iQIYI has clarified on social media that the logo was meant to read "Anak Malaysia" and nothing else.
"Minta maaf ya if our logo design created any confusion! Next time we check at least 50 times okay?" it said. The company added: "To those who were confused about the logo, jangan la sebut kuat-kuat depan anak-anak you." (To those who were confused about the logo, do not say it aloud in front of your children.)
The #AnakMalaysia campaign aims to promote award-winning Malaysian and international films to celebrate the founding of the Malaysian federation. Among the list of movies include Crouching Tiger, Hidden Dragon: Sword of Destiny, The Journey, Anak Merdeka and Adiwiraku.
The Chinese online video platform expanded into Malaysia last year through a strategic partnership with Astro. Under the partnership, both parties are collaborating on marketing and the localisation of iQIYI's services. Months after its Malaysia expansion, the Chinese company named three country managers in Southeast Asia to lead its growth in the region. The leaders appointed were Dinesh Ratnam, country manager of Malaysia, Singapore and Brunei; Steven Zhang, country manager of Indonesia; and Sherwin Dela Cruz, country manager of Philippines.
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