iProperty Malaysia plays up need for well-being in social campaign

Malaysian property company iProperty has launched its #stayhome campaign, which aims to encourage netizens to stay home while remaining productive and keeping engaged with their loved ones. The campaign features five short videos promoting family, health and well-being, which iProperty feels "matter in life" and "are imperative" for Malaysians during this period. The 15-second videos are posted on its Facebook and Linkedin page, and respectively encourage netizens to stay connected, stay together, stay fit, stay loving, and stay close to one another as they stay home during the Movement Control Order (MCO). 

Additionally, iProperty has shared a series of #stayhome Facebook posts featuring its employees and what their home means to them during this work-from-home (WFH) period. The posts feature employees spending time with their kids and cooking with their family. The property company has also written up lifestyle guides on its website. These articles contain tips to tide netizens over this period, such as how to keep fruits and vegetables longer and 16 online grocery stores that offers delivery services. In a statement to A+M, a spokesperson said that both the videos and articles are promoted through paid targeted advertising to its audience on Facebook. 

Last week, iProperty launched its #iPropertyCares support, which is an assistance plan to help its partners and property agents. The support will allow property agents to have extended listings and account subscription, and is provided on a complimentary basis. According to a press release, this will help property agents garner more exposure and, at the same time, allow them more time to bridge into a new way of business, maintaining their presence to high-intent property seekers.

Companies have been recently focused on encouraging Malaysians to stay at home during the MCO. Last week, digital out-of-home (OOH) advertising provider Brandlah launched multiple OOH ads in Klang Valley, urging Malaysians to stay home during the Movement Control Order (MCO). Collaborating with media partners such as Laguna, SkyBlue Media and Labelz, each outdoor billboard is accompanied with the caption "Dear Malaysians, if you can see this, please #StayHome #DudukRumah (sit at home) #KitaJagaKita (let's take care of each other)". According to Brandlah, the ads ran across 200 digital screens along Klang Valley roads. Separately last month, WONDA Coffee also held its first-ever concert-from-home in an effort to keep everyone entertained amidst the Movement Control Order (MCO). Through Konsert #WONDADiRumah, WONDA Coffee wants to encourage everyone to remain at home, stay entertained and more importantly, keep everyone safe.

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