iProperty MY eyes 1 million website visits with LoanCare OOH campaign

IProperty Malaysia has launched a LoanCare campaign to drum up awareness of its newly launched home loan eligibility indicator LoanCare on iProperty.com.my. Working with Malaysian transit advertising company MyRodeo, iProperty is targeting consumers in Klang Valley, Penang and Johor Bahru using Rodeo cars wrapped with the iProperty.com.my LoanCare campaign.In addition to car wraps, it also engaged MyRodeo for on-ground activations in those three key markets, to educate Malaysians on home loan eligibility through its promoters and at the same time encourage the usage of LoanCare. The campaign will run until the end of August and iProperty expects to drive one million visits to its website. Creative agency Fundamental Ideas was also involved in the campaign.  According to iProperty Malaysia, LoanCare aims to help more Malaysians increase their chances of getting a home loan and reduce their likelihood of being rejected. Malaysians can now calculate and compare their home loan eligibility with up to 17 banks for free via three simple steps on iProperty.Last year, iProperty turned heads by bringing property data and insights to life through a series of quirky, engaging and personalised billboard messages for its “The People Here” campaign. The OOH campaign was rolled out in Bangsar, Cheras, Subang Jaya, Penang, Johor Bahru and Mont Kiara, with the messages being tailored based on data and insights gathered from consumers’ behaviour on iProperty’s website.Read also:iProperty Group rebrands to REA Group AsiaRodeo guarantees 30% ROI with new app that tracks OOH ad effectiveness