Instead of the usual bright hues to usher in the festival of lights, iProperty.com Malaysia asked more than 200 of its employees to don pink in support of the Breast Cancer Awareness Month. This was part of the groupâ€™s #iPropertycares corporate social responsibility programme.
The campaign is also seen as part of the company’s effort in branding, and at the same time raising awareness for breast cancer’s early detection. In a statement, iProperty.com Malaysia said its #iPropertycares is a company wide initiative that aims to engage, educate and empower its employees and partners on the various causes that are present in the community, which iproperty.com Malaysia has a presence in.
Following a short briefing, more than 200 employees of iProperty.com Malaysia including CEO, Haresh Khoobchandani, headed down to the lobby of Menara IGB and its adjoining Mid Valley Megamall to distribute balloons and flyers containing information related to breast cancer the importance of early detection and treatment, to the lunch crowd and shoppers in the area.
Employees and members of the public that received the information packs on breast cancer were then encouraged to share the information and encourage their friends and family to go for early detection. Those who have done so or have gone for an early detection and treatment themselves were encouraged to share their experience and encourage others to do the same using #iPropertycares.
Sameet Sidhu, senior human resource business partner at iProperty.com Malaysia and Singapore said this yearâ€™s initiative aimed to go beyond drawing awareness to the cause, but rallying all employees and the wider community to take action and go for early detection and treatment.
â€śOne in 19 women in Malaysia will develop breast cancer at some stage of their life. Around 5,000 Malaysian women are diagnosed with breast cancer every year, most of them aged between 30 and 60 years, where nearly half of those affected are under 50 years of age,â€ť he added.
Sidhu added that its organisation has more than 50% women employees and a large majority of them in their 20s and 30s. “We wanted to pro-actively reach out and provide them with the right information and encourage them to go for regular screenings. We also wanted to educate our male colleagues that breast cancer isnâ€™t just confined to women. It can affect men too and early detection is vital,â€ť he added.