IPG Mediabrands' Reprise appoints new head of digital solutions for APAC

IPG Mediabrands has appointed Simon Talvard-Balland (pictured) to the newly created role of head of digital solutions APAC for the digital performance and experience marketing agency Reprise.

Based in Singapore, Talvard-Balland will report to Scott McBride, chief digital officer IPG Mediabrands APAC.

According to the agency, Talvard-Balland is responsible for championing digital experience and growth of the next generation digital network worldwide. With more than 10 years of industry experience spanning Singapore, Tokyo, New York, Paris and Walldorf, Talvard-Balland is proficient in leading multinational teams across search, social media, channel marketing, digital transformation and business development. He specialises in multiple categories including FMCG, technology, hospitality, health and automotive.

Prior to his new role, Talvard-Balland was regional director at performance marketing agency Resolution Media for more than two years, where he led the Unilever account across Asia Pacific. Before that, he was the regional director at PHD for over two years. He also worked at Matchcode and SAP.

“I am both honored and delighted to join IPG Mediabrands APAC. Meeting with Scott McBride, Leigh Terry and Craig Ellis stimulated the appetite for a new challenge in an innovative space, and I look forward to us building great things together," Talvard-Balland said.

"Talvard-Balland joining the Reprise APAC team marks the evolution of the agency, moreover the beginning of a journey for which I'm very excited to enlist the holistic digital experience and channel skills that Simon brings to the network," McBride said.

McBride was appointed to his role of chief digital officer of APAC last year to drive innovation and adaptability of Mediabrands’ digital product to its key global and regional clients.