IPG Mediabrands names new regional head for Rally

IPG Mediabrands has appointed Andy Male as the regional director of its social media specialist agency Rally for its World Markets Asia cluster.He will be based out of Singapore and will be reporting to executive director of Rally, Derek Tan and president of World Markets Asia, Prashant Kumar. In his new role, Male (pictured) will focus on multi-market opportunities for Rally’s paid, owned and earned media business. This appointment is in line with the agency’s aim to build and accelerate its “Agency of Future” offering.Male brings with him integrated communications background, specialising in mobile innovation, social media and digital strategy. He started his career with TBWA working with clients such as NatWest, UNICEF, GM Chevrolet before moving to OgilvyOne working with BT.Male then joined Archibald Ingall Stretton developing CRM programs for Dyson and O2 and at VML, working with Microsoft’s £2m business, Bacardi and HMV for their web builds, social media, content and CRM.He has also worked in Sapient Nitro as client services director where he was developing and delivering digital and social media strategy for GSK, Ladbrokes, McLaren Automotive, AGEAS, Callaway and Standard Chartered Bank.More recently he was working with RBS Bank, focusing on UX/design and driving innovation for iPhone, appleWatch, Android and Windows.“As digital transformation takes grip across industries, social connections are at such a scale, they are breathing life into new brands whilst driving traditional brands to transform.  I’m delighted to be joining Prashant, Derek and the team here working to ensure that our clients have the right strategies in place to harness social and create excellent customer experiences that help our clients meet the challenges ahead and grow,” said Male.Male’s appointment is effective immediately.