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IPG Mediabrands launches Ansible in the Philippines

IPG Mediabrands, the global media arm of Interpublic Group, announced the official launch of Ansible in the Philippines. Ansible is the specialist, full-service mobile marketing and technology agency offering services including strategy, media planning and buying, marketing and analytics as well as UX, creative, technology, development and enterprise solutions.

As part of the launch, clients will enjoy access to global mobile publisher rate cards, exclusive technology partnerships, proprietary mobile media planning tools, best practices and patented technologies including “HARKTM” a second-screen gaming technology and the “MiBeaconsTM” platform that allows brands to leverage location-based advertising. In addition, brands will have access and proprietary insights based on Ansible’s newly-released MDEX, an extensive global study assessing the “mobile readiness” of brands based on both mobile presence and performance.

Ansible will be led by Jay Arellano, Managing Director, Ansible Philippines. With over 15 years in the digital industry, Arellano will oversee the agency’s offerings including premium and proprietary mobile inventory, enabling clients to creatively and effectively connect with targeted audiences in real-time.

Mobile is the future of communication and, as recently highlighted with the launch of the MDEX, an immense opportunity for marketers to connect and customise user experiences. With the launch of Ansible, we are strengthening a key pillar of our agency’s technology offering as we continue to harness the power of dynamic marketing,” said Venus Navalta, CEO of IPG Mediabrands Philippines.

Commenting on the launch, Arellano said, “In an ever-complex and fragmented ecosystem, coupled with the rapid rise of mobile, the launch of Ansible provides us with the tools and capabilities to help clients navigate the mobile marketing landscape and drive into the future.” Scott McBride, Chief Digital Officer IPG Mediabrands APAC added, “Ansible is a key growth driver for IPG Mediabrands across the region and it’s fantastic to see the next addition to the Ansible family happening in the dynamic Philippine market.” He continues, “With smartphone adoption growing at pace in Asia it is important for brands to make strategic mobile decisions beyond simply ‘media’, this is where the holistic Ansible offering is unique and powerful.”

IPG Mediabrands’ best work derives from collaborative efforts in partnership with clients. The agency partnered with LCS Corporation for the highly successful Miss Universe pageant, hosted in the Philippines in January 2017. With smartphones serving as the preferred medium for fan engagement, Ansible created real-time event feeds, the Miss Universe portal, and mobile-first content.

“With over 20 million record-breaking views on our live content feeds, IPG Mediabrands and Ansible made the pageant truly immersive for the fans here and abroad,” said Richelle Singson Micheal, Host Committee Chair for the 2016 Miss Universe. Ansible’s launch in the Philippines establishes the agency’s fifth office in APAC region. Overall, Ansible’s global footprint now includes 23 offices across 15 countries globally, with each providing the full breadth of mobile capabilities; extending from media, sites and apps into mobile commerce, mobile content, and broader technologies such as wearables, chatbots, beacons, augmented reality and virtual reality.

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