IPG Mediabrands hires Nielsen VP to head regional analytics

IPG Mediabrands has hired Albany Woo as head of analytics Asia-Pacific.Woo joins the IPG Mediabrands network from Nielsen where he was vice president of innovation practice for Asia-Pacific for more than 10 years.In his new role, Woo will report to Leigh Terry, CEO IPG Mediabrands APAC and will drive the business analytics engine in-market units across the APAC region, as well as the global support hub based out of Manila."I'm thrilled to be joining a new world agency group like IPG Mediabrands who place data and analytics at the core of their business with substantial investment in this space," Woo said about the new role.IPG's Terry said, "I am very excited to have secured a key industry talent like Albany for this focal role in our network. Albany’s passionate work towards progressing the industry through advanced analytical solutions is a great match for our culture of innovation and transformation at Mediabrands."