IPC Shopping Centre encourages shoppers to 'jump' out of metaverse trend this Raya

IPC Shopping Centre (IPC) has launched its Hari Raya campaign "Jumpaverse". Jumpaverse encourages people to step away from the digital world and the metaverse, and “jump” into the physical world instead for richer real-world interactions, as restrictions ease and life resumes normalcy, said Mark Tan, marketing manager of IPC Shopping Centre. The campaign will run until 15 May.

"Raya celebrations in the past have been celebrated differently due to the pandemic but as we return to normalcy, IPC wants to provide our Muslim shoppers with a platform, a location for them to come together this Ramadan and Raya and to celebrate togetherness over a meal, an outing or even preparation shopping. IPC wants to continue being their home away from home where they can have comfort and peace of mind to celebrate the festivities while being rewarded," adds Tan.  IPC’s marketing efforts have been rolled out through dining, shopping and events executions. 

For Ramadan, IPC has transformed its outdoor al-fresco area for Muslim diners to berbuka puasa (break fast) with friends and family, where they can also enjoy 20% off pick-up orders from foodpanda.  Shoppers who spend a minimum of RM600 in three receipts will receive a Jumpaverse cutlery holder set, while those who spend a minimum of RM200 in two receipts will receive RM10 Jumpaverse e-vouchers. There are also Raya Packets for redemption and additional benefits for IPC Tack Club members who can enjoy the same promotional offers at a lower shopping value.  

During the campaign, shoppers will be able to partake in activities such as free weekend arts and craft children's workshops, cultural music and dance performances and kid's favourite mascots, Små Club Buddies, who will be making their rounds. Shoppers can also participate in a social media redemption by taking a selfie with any Raya themed décor around the shopping centre, and uploading it onto Instagram Stories. Participants are encouraged to tag @IPCShoppingCentre and include the hashtag #Jumpaverse where they can redeem complimentary IPC recycle tote bags.

The company has also stated that IPC will increase its sanitisation efforts and is committed to a high standard of hygiene, contact tracing, and social distancing protocols, in accordance with the latest government directives. This is to ensure to curb the spread of the virus to ensure the safety of all shoppers, tenants, and the community.

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