InvestHK wins gold at DigiZ Awards 2025 for AI-inspired investment promotion

Invest Hong Kong (InvestHK) wins the gold award at MARKETING-INTERACTIVE's DigiZ Awards 2025 in the Best AI-Generated Campaign category. The recognition celebrates InvestHK's innovative use of artificial intelligence (AI) to amplify Hong Kong's fintech strengths on the global stage.

In this award-winning project, InvestHK partnered with French fintech start-up Libertify to leverage proprietary AI technology and create a highly innovative digital marketing solution to showcase Hong Kong's fintech advantages to overseas markets.

The solution harnessed AI's advanced content generation capabilities to achieve a breakthrough in storytelling, producing diverse AI-generated promotional materials and videos tailored to different scenarios and audience needs.

Through AI-powered virtual avatars and interactive chatbots, it helped the target audience better understand the rich tapestry of Hong Kong's fintech ecosystem.

The AI-enabled language conversion provided a localised experience for the target audience in France, the Middle East, and other English-speaking markets in this phase. This project was made possible through a dynamic collaboration with Libertify and digital agency Aloha Group.

Alpha Lau, director-general of investment promotion at InvestHK, said, "This award is a testament to InvestHK's commitment to embracing innovation and using AI to scale up our marketing reach. We have launched our digital name card last year and will continue to adopt technology in various aspects of our investment promotion work.”

“Looking ahead, InvestHK will keep harnessing innovative technologies to enhance our outreach in strategic markets worldwide, and foster a culture of innovation by encouraging wider industry adoption of advanced technologies,” Lau added.

Since its inception in 2018, InvestHK's Global Fast Track programme has offered growth-stage start-ups with comprehensive support through integrated resources, corporate partnership and investor connections - enhancing brand visibility, seizing marketing opportunities and accelerating scale-up growth.

"Hong Kong has been a part of my life since I was a child, and when Frank Desvignes from AXA invited us to participate in the 2023 Global Fast Track programme I immediately knew it was a huge opportunity. Hong Kong is the place to be for fintech. We won and as a champion, we have successfully established a foothold in Hong Kong utilising the programme's resources and support. Since then we have rapidly expanded our business in Hong Kong and the region, thanks to the readiness and open-mindedness of the people here to embrace digital innovation," Florian Lang, founder CEO APAC of Libertify said.

With its free-market economy, robust legal system, rich talent pool, and unique advantages of having connections to both the Chinese Mainland and the world, Hong Kong continues to attract enterprises and entrepreneurs from around the world to invest and grow their businesses in the city.

French companies and startups, such as Libertify, have a strong presence in Hong Kong, particularly in sectors such as financial services, innovation and technology, infrastructure, green and smart city, and sustainability.

InvestHK will continue to adopt innovative technologies and digital transformation in investment promotion and daily operations, showcasing the business opportunities that Hong Kong offers as an international innovation and technology hub.

This article is sponsored by InvestHK.