Inti International University and Colleges recently collaborated with YouTube sensation duo, Jin Lim and Reuben Kang to create its latest video called College Student Starter Pack.
With a smart use of the current trending ‘starter pack’ idea, the video explored the typical look and behavior of college students with a good dosage of humor by portraying the popular types of college students – such as “The Slacker”, “The Mui Mui Zai”, “The Break Free Girl” and “The F Boy”.
The basic idea was to address the student’s fear of having to step up and take on the next challenge in life.
Watch the full spot here:
“At INTI, we always believe in allowing students the space to understand their true capabilities and helping them to become the best they can be. Gone are the days where students are expected to come in with a ready-made career goal when they enroll in college,” said Timothy Johnson, SVP of marketing, products & partnerships at INTI International University & Colleges.
“As much as we take pride in producing world class engineers and Traditional Chinese Medicine practitioners, we are also equally proud that our students are succeeding in careers which did not even exist 10 years ago, such as being successful on YouTube,” he added.
The video, shot mainly in INTI International College Subang’s newly launched South Block was published on Jinnyboy’s very own YouTube channel (JinnyboyTV) and the content of the video is being highly appreciated by SPM leavers and college students.